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政治大學全球傳播與創新科技碩士學位學程邀請到來自南洋理工大學黃金輝傳播與資訊學院 (WKWSCI) 的 Hyunjin Kang 教授，針對現今以 AI 演算法為導向的社群媒體，會對使用者的網路隱私權造成什麼樣的影響，進行專題演講。本次講座將於 11 月 24 日（一）13:00 - 14:30 於國立政治大學研究大樓三樓外語學習互動教室（250304 室）舉行，現場備有輕食，誠摯邀請各位踴躍參與！
Kang 教授主要研究互動科技對消費者行為與溝通的心理影響，成果刊登於多項頂尖期刊並獲多個國內外研究補助。本次演講將會探討使用者在演算法導向的環境中面臨哪些隱私權侵害，並衍生出什麼樣的情緒反應與因應策略，以及未來該如何建立透明、尊重的數位生態。
📚 演講介紹｜Lecture Introduction
“Human agency vs. AI agency: User privacy management on algorithmic social media”
As social media platforms increasingly rely on AI-driven algorithms, users face new forms of privacy invasion that challenge their sense of agency and control. This talk presents an integrated research project examining how users perceive, experience, and manage privacy in algorithmic environments.
The first study extends foundational privacy concepts and self-determination theory to human–algorithm interaction, revealing that perceived violations stem from unmet needs for autonomy, competence, and relatedness. Building on this conceptual groundwork, the second study uses qualitative interviews to explore users’ emotional responses (e.g., annoyance, fear, and helplessness) to privacy-invasive algorithmic content, linking these emotions to distinct coping strategies that range from direct privacy protection to avoidance and disengagement. Lastly, a cross-national survey identifies distinct privacy management profiles and demonstrates that privacy self-efficacy is a key predictor of user strategies across cultures.
Together, these studies provide a holistic understanding of how users negotiate privacy with opaque algorithmic systems and highlight pathways toward more transparent, respectful, and empowering digital environments.
📚 講者簡介｜Lecturer Introduction
Hyunjin Kang (Ph.D., Penn State) is an Associate Professor at the Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU), Singapore. Her research examines the psychological effects of interactive communication technologies on consumer behavior and communication processes. Her work has been published in leading journals, including Journal of Computer-Mediated Communication, New Media & Society, Media Psychology, and Computers in Human Behavior, among others.
She has received research grant awards from the Social Science Research Council (Singapore) and Meta Research (USA). In addition, various research and education institutes in Singapore, such as the NTU College of Humanities, Arts, and Social Sciences, the NTU Institute of Science and Technology for Humanity, and the Ministry of Education (MOE Tier 1), have funded her research projects and collaborations.
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